Usain Bolt

advertises for BSW

Shortly after he won the 100-meter and 200-meter events in Berlin, BSW established contact with Usain Bolt and his manager Ricky Simms in order to agree on an advertising cooperation. After winning his races at the world championships in Berlin on the Regupol tartan® track, Bolt is so convinced of Regupol®'s quality that he agreed immediately to cooperate with BSW.

Usain Bolt and Peter Breuer on the new Regupol athletic track

"I love Regupol® tracks. They are fast, they feel the same everywhere on the track and they have no joints."
Usain Bolt

The advertising contract initially runs for five years. An essential part of the contract is the construction of a new training track on the training grounds used by Usain Bolt and his team colleagues of the "Racers Track Club" on the campus of the University of the West Indies in Kingston, Jamaica.

Further information

All photos of Usain Bolt's new training track were taken by Hugh Wright (Just Wright Photography Ltd, Jamaica).
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